213 - What I'm Reading: Week of September 12th.

A music box for your skincare that will cost you, protein-packed gummies, Amazon’s AR glasses, a new luxury pet care brand, a non-invasive osteoporosis therapy, the longevity economy & more .

👋 Hello everyone.

🔗 More about me.

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⭐️ = What excites me most this week.

🗞 NEWS & PRODUCTS

• Axios: Wall Street has a consumer spending problem.

• The Wall Street Journal: The middle-class vibe has shifted from secure to squeezed. After months of tracking high-income earners’ positive economic outlook, America’s middle-income households appear to be losing confidence.

• 🇨🇳 ChinaSkinny: Beijing's plan for a healthy China by 2030.

  • Just for fun:

    • 🤠 Wallet Hub: Happiest States in America (2025).

    • 🪐 A space atlas.

🧴 Skin / Personal Care:

• ⭐️ 🇪🇸 Tev - a new Nordic inspired Spanish skincare brand - I really thought it was deodorant based on the packaging [Instagram].

• Plunge - a newly launching skincare brand [Instagram].

• 🇧🇷 KA’A - solid palm-oil free beauty bars for hair and body [Instagram].

• Otriea - “Skincare shaped by simplicity and soil” [Instagram].

• One of the coolest looking brands out there, Herbar just released a SPF.

  herbarofficial

  

  A post shared by @herbarofficial

• 🇰🇷 Brynn - minimal optimized skincare from Korea inspired by France [Instagram].

• ⭐️ 🎶 BonJil - ultra high end skincare along with $$$ beauty music boxes to store your skincare…you can choose from different tunes. The brand highlights the multisensory connection between music, skincare, and scent.

  bonjilbeauty

  

  A post shared by @bonjilbeauty

• Fashionista: How Korean sunscreen brands are winning over black and brown shoppers. When K-beauty first exploded into the U.S. market years ago, it infamously ignored dark-skinned consumers. Now, as the category reaches a new wave of popularity, it's letting inclusivity shape its future.

• Dazed Beauty: 5 beauty confessions from Lorde’s Dazed cover story. From acne and birth control to the coveted cherry-black lipstick, Dazed’s autumn 2025 cover star gets candid about beauty.

👩‍🦱 Haircare: