201 - What I'm Reading: Week of June 20th.
Why stress wakes us up, a hair raising new brand, L'Oreal's new patent, an app measuring period flow, a new sleep tracking arm band, a new ring to diagnose sleep apnea, a cool blue deodorant, & more.
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⭐️ = What excites me most this week.
💥 Quick Hits
💤 Happy Ring gets FDA cleared for at-home sleep apnea and insomnia detection.
🌡️ Global warming may double sleep apnea burden—already costing $98B in 2023.
🧠 Stress = less sleep + worse memory, scientists found how to block it.
📉 Influencer marketing hits a wall as trust drops and fatigue rises.
🏥 25 spa chains shaking up skincare + wellness retail.
💋 Kopari’s lip SPFs launch with flavor-free promise (finally!)
🎤 Shakira’s $12M haircare brand bets big on U.S. Latinas.
🔬 L’Oréal’s live probiotic shows real wrinkle-fighting power.
🧠 Gen Z wellness lovers go right—and go hard on Pinterest + protein.
🛡️ Geopolitics now shapes global brand strategy, not just efficiency.
🗞 NEWS & PRODUCTS
AdWeek: There's a deep generational divide over digital brands, Morning Consult study shows. 2025's Most Trusted Brands Report unveiled at ADWEEK House in Cannes Lions. TLDR; Gen Z and millennials deeply trust digital-native brands like YouTube, TikTok, and Duolingo, while boomers stay loyal to legacy names like Tylenol and Kleenex, revealing a widening generational trust gap.
⭐️ Where do we consumer our news…for Americans it is social media.
⭐️ 🇰🇷 Vogue Business: Inside the most advanced beauty industry in the world. South Korea is leaps and bounds ahead of other countries, where customers can undergo just about any aesthetic treatment.
Just for fun:
Mental Floss: 15 forgotten summertime activities we need to bring back. Put your phone down and start enjoying summer the old fashioned way.
🧴 Skin / Personal Care:
⭐️ 🇰🇷 GlassFX a newly spotted pre-launch biotech Korean skincare brand [Instagram].
⭐️ 🇱🇺 Glacies Biome — Next-Gen skincare, powered by biotech innovation and AI precision. Their platform offers skincare diagnostics through microbiomics to help doctors and aestheticians better treat their patients [Instagram].
Kopari launched a line of lip SPFs, Lip Love Moisture Balms, three of the balms are tinted with SPF (mineral) and there is a non-tinted no SPF version as well. The SPF lippies contain ceramides, hyaluronic acid, squalane, bisabolol, vitamin e, & jojoba seed oil. The non-SPF lippie has ceramides, shea & mango butters, & vitamin E. They are not supposed to have an icky taste…anyone who has tried a lip SPF knows what I am talking about [Instagram].
🇰🇷 Seoul 1988 by KSecret focused on natural beauty and a healthy lifestyle [Instagram].
Sunday Riley launched a line of acne products a few weeks ago [Instagram].
Dude Wipes launches a line for kids LiL' DUDE Wipes - and come in fragrance free or bubble gum [PR Newswire].
Spate on mature skin:
👩🦱 Haircare:
🇬🇧 LUNESI, a new haircare brand founded by Tetiana Guzenko, with Candice Swanepoel as the face…offering shampoo, conditioner, hair oil, a mask, and toner [Instagram]. Interesting styling choices:
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