🐙 057 - Midweek Mini-Byte: Tuesday, June 23rd.
DAYLY wellness focused oral wellness. Neuraci brings transparency to fragrance, Ulta x NielsenIQ on AI personalization and Gen Alpha, a new functional gummy snacking brand for women & more.
👋 Hello everyone.
🔗 More about me.
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⭐️ = What excites me most this week.
💥 Quick Hits
DAYLY just launched, a premium oral wellness brand reframing your toothbrush routine as a full-blown ritual. Oral care’s glow-up era continues.
Evenmouth is bringing microbiome-forward formulation to oral care — the gut microbiome got all the press, but the mouth is finally having its moment.
Neuraci is calling out predatory wellness with radical ingredient transparency — the anti-greenwashing energy is loud, and fragrance is a surprising place to find it.
Amazon Prime Day is earlier than ever, forecast to drive $26.3B in US e-commerce, and rivals are scrambling. Consumer spending signals are everything right now.
An AI-designed vaccine just entered human trials. Futurism reports this marks a fundamental shift in pandemic preparedness. The drug discovery machine never sleeps.
🆕 Brands Spotted:
🧴 Skin / Personal Care = 5
👃 Fragrance = 2
🦷 Oral Care = 2
💊 Supplements = 3
👩🔬 Femtech = 2
🧺 Homecare = 1
🗞 NEWS & PRODUCTS
Retail Dive: Amazon’s Prime Day sale could spur $26.3B in US e-commerce. As usual, rivals have scrambled to compete with the e-commerce giant’s summer sale, which is earlier than ever this year.
Reuters: Amazon Prime Day to gauge US consumer strain as focus shifts to basics.
Just for fun:
A way to always find the shade.
For anyone who cannot look at a screen while in a car…this seems to help. (I’ve been trying it out).
🧴 Skin / Personal Care:
🇬🇧 Merculine - Men's skincare. Built around science, Not Marketing. [Instagram].
Seoulstice - face & scalp sunscreen stick inspired by K-Beauty [Instagram].
🇵🇹 Nuderme - simplified skincare routines [Instagram].
Sunski - SPF & sun protection for outdoor people [Instagram].
Fashionista: Why does beauty become ‘bnche’ when it’s black-founded?
“Black-founded brands are too often denied broad relevance before people have even tried them,” writes Tomi Talabi, the founder of The Black Beauty Club.
🇨🇳 Jing Daily: From fragrance to longevity: 8 trends defining China’s H1 2026 beauty market. Chinese consumers are becoming more selective, fueling demand for precision beauty, wellness, AI-powered personalization, and versatile routines.
👩🦱 Haircare:
Vogue Business: The new luxury flex? Your hairbrush.
👃 Fragrance:
Neuraci - Saving the world from predatory wellness, giving transparency. [Instagram].
LESCSS - (Lower East Side Cactus & Succulent Society) - launched a fragrance called Arida [Instagram]. The website is a vibe…
🧺 Homecare:
🇨🇳 Neoto - a new disinfecting wipes brand from Hey Tiger Diapers [Instagram].
🦷 Oral Care:
DAYLY - a premium oral wellness brand approaching oral care as self-care. DAYLY is building the future of oral wellness—where habits become rituals, and rituals become lifestyle [Instagram].
Evenmouth - microbiome forward oral care [Beauty Independent; Instagram].
💊 Supplements:
ROSHD - The daily supplement for kids [Instagram].
🇰🇷 Numan - supplements for cellular health & longevity [Instagram].
👩🔬 Femtech:
New York Times: Menopause and the failure of women’s health care. Readers respond to “Menopause Should Not Be Such a Mystery,” an Opinion guest essay by Melinda French Gates.
Lioness - functional snacking gummies for women [Instagram].
🇰🇷 Lactomedi - a femcare brand from Korea has launched in the U.S. [Instagram].
🛍 Retail: DTC, Brick + Mortar, Social Commerce, and more...
PYMNTS: Millennials’ Payments Playbook: Cards at the Core, Digital Options at the Ready.
🇨🇳 Jing Daily: The end of cheap growth: What 618 reveals about China’s consumers. Shopping festival evolved beyond price wars as luxury brands, AI products and new launches captured consumers’ attention.
🩺 Digital Health: Wearables, Smart Devices, and more...
Futurism: Doctors inject human subjects with first vaccine designed by AI. This is a fundamental shift in how we prepare for pandemics.
🔬RESEARCH
A copper compound (Cu(ATSM)) restored a key brain barrier protein that clears amyloid plaques in Alzheimer’s mice, cutting cortical Aβ42 by 42% and improving spatial memory by 44% [ACS Chemical Neuroscience].
A next-gen mass spectrometry platform is slashing early-stage cancer drug discovery timelines from days to hours by automating the entire pipeline, screening thousands of candidate compounds, synthesizing the promising ones on the fly, and testing their biological activity against cancer targets, all in one machine [PNAS].
The microbiome is not just a bystander in antibiotic resistance, it actively shapes which resistant bugs emerge, spread, and stick around. A new framework maps how microbial competition, gene reservoirs, and community dynamics should be built into resistance prediction models, pointing to a future where targeting the microbiome could be a lever for fighting AMR [Nature Microbiology].
🧐 REPORTS
Ulta Beauty X NielsenIQ: Smart Beauty - AI Personalization & the Gen Alpha Consumer.
💡 Enjoy,
-Anne
Agree! It is a really exciting space to be in.
Thank you for writing about Evenmouth! We get really excited about this intersection of better for you but with actual clinical science and research behind it. So needed in oral care. Oral microbiome is really the next frontier in human health and oral health prevention, so appreciate you shining a light. Reach out if you’d like to try the toothpaste or learn more, would love to hear your thoughts!